The Infamous Six Pack
As we know, Asa Chandler made a lot of smart decisions to boost Coca-Cola sales and is a big part of the company’s success. One of his genius innovations was the six-pack. You may think a beer company came up with the idea, but Coca-Cola was the first to introduce it in 1923. His intention was to create a carton to help costumers conveniently carry six bottles at a time.
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The more bottles a customer can carry, the more he buys, right? Chandler was very smart with his marketing decisions and knew how to increase revenue for the company. Ever since many other companies adopted the concept and started to sell their beverages in packs of six.