Opera Singers Endorsements
When you think of Coca-Cola endorsers, plenty of famous celebrities come to mind. There was Britney Spears, Paula Abdul, Michael Jackson, Elton John, Selena Gomez, and Taylor Swift, just to name a few. But the first-ever endorsements came from Lillian Nordica, an opera star and Hilda Clark, an actress, and light opera singer.
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Clark soon became a spokeswoman for Coca-Cola, and between from 1899 to 1903, she showed up in a lot of advertisements for the company. Her face appeared on everything- serving trays, posters, playing cards, and bookmarks. She set the stage for big-name celebrities from our generation to endorse the popular brand. It makes sense considering how much energy they put into their marketing strategies.
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