A Commercial Success
In July 1971, the TV ad, “I’d Like to Buy the World a Coke,” premiered in the United States. The reactions were immediate, dramatic, and positive. The Coca-Cola Company and its bottlers received over 100,000 letters about the ad by November of that year. There was a high demand for the song, and people would even call up radio stations requesting deejays to play the commercial.
Source: YouTube
The song, as well as the commercial, left a lasting impression on the public. Advertising surveys were continuously classifying it as one of the best commercials of all time. The sheet music was still selling over three decades after the song was actually written. As a tribute to the successful campaign, the commercial resurfaced during the finale episode of” Mad Men” in 2015, 40 years after the commercial’s debut.