A Long-Lasting Legacy in A Little Town
Even today, you can visit the town of Herzogenaurach and see traces of the legacy left by Rudolf and Adi Dassler. Even as you walk down the streets, you’ll see manhole covers emblazoned with Puma and Adidas brand logos, and the town still has families that support one brand or the other.
13 May 2018, Germany, Herzogenaurach: Soccer, German regional league north, 1. FC Herzogenaurach vs. SpVgg Huettenbach-Simmelsdorf at the Rudolf-Dassler-Sports-Field: Lothar Matthaeus (2-R) before the beginning of the match. For the last time, Matthaeus returns to the pitch for his home club. The 57-year-old wants to play the last match of his career for the Middle Franconian club. Photo: Matthias Merz/dpa (Photo by Matthias Merz/picture alliance via Getty Images)
Fortunately, the intense rivalry that once existed in Herzogenaurach has finally died down. People still tend to have a favorite brand, but the matter doesn’t divide them in the way it once did, with many Adidas fans happy to befriend and hang out with Puma fans, and vice versa.