A Sporting City with A Good Sense Of Humor
Another interesting thing about Herzogenaurach today is how many people can be spotted wearing Adidas, and Puma branded clothes and shoes. It’s almost impossible to walk down a single street without spotting at least a few people in sports shoes and attire, with pretty much every inhabitant of the city owning at least some Puma or Adidas gear.

13 June 2018, Germany, Herzogenaurach: The ‘Telstar 18’, the official ball of this year’s FIFA World Cup in Russia, sits in front of the shoe of a kicking robot at the research lab ‘Future Lab’ of sports manufacturer Adidas. Photo: Daniel Karmann/DPA (Photo by Daniel Karmann/picture alliance via Getty Images)
Many people make jokes and poke fun at each other based on the brand they’ve chosen to wear, but it’s all done in a good-natured, light-hearted sort of way, and the mayor of the town actually chooses to wear both brands so as not to show any allegiance to one side or the other.