Even the Local Soccer Teams Were Split
The town of Herzogenaurach was effectively divided into two by the Dassler brothers and their respective businesses. This affected the town in all kinds of ways, some more significant than others. One interesting example of how the divide could be seen was in the local soccer teams.
Employees of Puma and Adidas prepare to kick-off the match in Herzogenaurach in 2009. Timm Schamberger | AFP | Getty Images
There were actually two teams in the area: FC Herzogenaurach and ASV Herzogenaurach. Puma sponsored FC Herzogenaurach, while Adidas sponsored ASV Herzogenaurach, and this meant that the players on each time would only wear and use shoes and equipment from their respective sponsor.