Rivalries Among the Townsfolk
Even the local people living and working in Herzogenaurach started to express their own loyalties to either Puma or Adidas. People working at each company would go to different bakeries and visit different stores and pubs.
Manchester United and England Footballer David Beckham after signing a new deal with Adidas boots at their Stockport headquarters. (Photo by Malcolm Croft – PA Images/PA Images via Getty Images)
They didn’t like to hang out with each other, and the thought of an Adidas worker going into one of the popular Puma areas just seemed impossible at the time. There were almost no cases of Adidas workers marrying Puma workers, and most families and groups of friends tended to support one of the brands, but never both.