In the End, Success Was Shared
Puma and Adidas were clearly doing all they could to beat each other, but in reality, the market accepted both brands and allowed the pair of them to flourish. In terms of sales and global appeal, Adidas has to be seen as the larger brand, but Puma is also an enormous success story.
German professional tennis player Boris Becker during a match at The Championships, Wimbledon, London, 1987. Photo by Chris Cole/Getty Images
There were times when it seemed like the brands were getting carried away with battling each other as if the industry wasn’t big enough for both of them. But it was. Both Adidas and Puma enjoyed great levels of success and expansion in the years to follow as Adi and Rudolf grew older.