All About the Athletes
The battles for exposure and marketing kept on raging over the years between Puma and Adidas. The success of the brands was dependent on getting big name stars and sporting personalities to use their products, and we’ve already seen that they’d do anything to sell more shoes.
Adidas ‘Impossible Is Nothing’ Ad Campaign In Paris: Mohamed Ali In Paris, France On March 05, 2004 (Photo by David LEFRANC/Gamma-Rapho via Getty Images)
Big soccer players like Franz Beckenbauer and Zinedine Zidane elected to go with Adidas, along with iconic boxer Muhammad Ali, but other legendary sporting figures like the Pele mentioned above and Maradona, as well as tennis hero Boris Becker, chose Puma. Both companies traded blows over the years and added new stars to their ranks.