Brothers Divided: The Astonishing Origin Story of Puma and Adidas

A Broken Family

The war eventually came to an end, but the dispute between Adi and Rudolf had just gotten worse and worse. Rudolf had continuously tried to get control of the plant. Then, after the war, both men were investigated by the Allies for their involvement and role with the Nazi party.

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People queuing outside a shop selling Adidas shoes on Váci Utca (Váci Street) in Budapest, Hungary, 22nd May 1990. (Photo by Barbara Alper/Getty Images)

During trials and interrogation, both brothers betrayed each other. Adi proclaimed that Rudolf worked for the Gestapo, while Rudolf argued that Adi had been helping the Germans make weapons and given political speeches to their employees. There was no going back from this point.

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