The Business Comes to An End
By 1948, it was clear to see that Rudolf and Adi were 100% divided and couldn’t possibly rebuild their broken brotherly bond. They decided to split the businesses, dividing up all the assets equally and heading off to form their own new companies.
Bavaria, Herzogenaurach: A shoe from the sporting goods manufacturer Adidas is on display in a showroom before the start of the Adidas AG balance sheet press conference. Photo: Daniel Karmann/DPA (Photo by Daniel Karmann/picture alliance via Getty Images)
Rudolf, who was desperate to get away from his brother, moved over to the other side of the Aurach River, which ran through the center of town, to form his new company, while Adi remained north of the river. From that moment on, the pair never spoke to each other again.