Brothers Divided: The Astonishing Origin Story of Puma and Adidas

Close Quarters Make Everything Harder

Another issue that may have played a part in the breakdown between the two brothers was the fact that they were all forced to live together in a relatively small space. The pressures of war meant that they all had to live together, and the conditions were quite cramped and claustrophobic.

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PUMA’s PUMA BRASIL. Source: Puma.com

The Dassler parents, Christoph and Pauline, along with Rudolf, Adi, their two wives, and several children, were all living in the same space. We’ve already seen how some tensions and disputes had been caused by Adi’s wife, Käthe, and these problems were exacerbated during WW2.

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