Brothers Divided: The Astonishing Origin Story of Puma and Adidas

A Mistaken Exclamation Puts The Nail In The Coffin

One story about the Dassler brothers which really sheds some light on the fractures that had developed in the relationship they once had occurred in 1943. The Allies were bombing the area, and the Dasslers needed to get down into a shelter to be safe.

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Scottish goalkeeper and broadcaster Bob Wilson showing a pair of soccer cleats from an Adidas bag, UK, 16th November 1983. (Photo by STD/Daily Express/Hulton Archive/Getty Images)

Rudi and his wife were already hiding out in one shelter when Adi and his wife arrived. Adi proclaimed “The dirty b******s are back again” as he entered. He was talking about the Allies, but Rudolf thought he was referring to him and his wife and reacted very angrily.

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