Brothers Divided: The Astonishing Origin Story of Puma and Adidas

A Fiery Family Feud

The other Dassler brother, Fritz, wasn’t even speaking to Adi at the time, and now Rudolf was started to show a lot of anger and resentment towards his brother as well. He wanted to show that he was just as much a boss of the company as Adi.

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PUMA’s SUPER ATOM. Source: Puma.com

So, when Marie wanted her two boys to join up and work for the shoe company, Rudolf refused. He said that there were already enough people from the family employed by the business. This decision had tragic consequences as Marie’s sons ended up being conscripted and never coming home from the war.

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