Brothers Divided: The Astonishing Origin Story of Puma and Adidas

Rudolf Shows His Jealous Side

One of the first issues that must surely have contributed to the fallout between the two brothers was the fact that Adi had been allowed to leave the Wehrmacht to come back and look after the factory. The German authorities seemed to be stating that he was the boss of the business.

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Location of the future PUMA Factory in the late 19th century. Source: Puma.com

Rudolf obviously wasn’t very happy about this and started to get bossy and show off his jealous, controlling side to try and assert his authority around the family. He started becoming more hostile towards other members of the family, including his own sister, Marie.

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