Brothers Divided: The Astonishing Origin Story of Puma and Adidas

Tensions Start Rising

It was at this time, during a period of great global catastrophe and chaos, that a much smaller but still significant conflict was beginning to emerge among the Dassler brothers. It’s important to note that, even to this day, historians and experts disagree on the exact nature of this story.

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Atmosphere at the Rudolf Dassler by Puma after party during the Mercedes-Benz Fashion Week Berlin Spring/Summer 2008 held at Murkudis on July 14, 2007, in Berlin, Germany. Photo by Andreas Rentz/Getty Images for Puma

There are many different theories about what really made Adi and Rudolf argue and split up, but many of the theories seem to tie into the same basic idea that tensions had started to build up due to jealousy and disputes among the brothers and their wives.

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