Brothers Divided: The Astonishing Origin Story of Puma and Adidas

A Super Spiky Invention

Once he’d got himself set up with some materials and a reliable production system, Adi could finally start experimenting and bringing his vision of new athletic shoes to life. He was one of the first shoemakers to developed a type of spiked shoe.

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Source: sneakers-magazine.com

These shoes were particularly effective for track and field events, helping athletes run more quickly and efficiently. Adi’s design was extra special in that he tried to make use of lightweight materials rather than the heavy options used by his rivals to provide an even greater advantage to athletes.

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