Brothers Divided: The Astonishing Origin Story of Puma and Adidas

Rudolf Joins Up with His Brother

Rudolf, Adi’s big brother, had planned to work in the police force originally, but when he started seeing how his brother worked and the ideas he was having, he thought it would be a great idea for the pair of them to join forces.

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The Dassler Brothers Shoe Factory, located in Herzogenaurach, Germany. Source: puma.com

On July 1 of 1923, Rudolf officially joined Adi, and the company was given a new official name of Gebrüder Dassler, Sportschuhfabrik, Herzogenaurach (Dassler Brothers Sports Shoe Factory, Herzogenaurach). Their partnership had begun and was about to enjoy many successful years before its eventual breakdown.

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