“You Keep Up the Good Work”
FedEx took their own stab at a Super Bowl in 2003 with their genius metaphor of excellent service in the form of a castaway delivery guy who just made it back to the mainland after being stranded on an island.
Source: YouTube
He declared to the woman at the door that he swore an oath to get the package to the woman no matter what! When did he ask her what’s inside? She pulled out all the equipment he would have needed to survive being stranded on an island!