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Gone With the Wind (1939) – “Frankly, My Dear…”

We all know of Rhett’s iconic line, “Frankly my dear, I don’t give a damn” which was the most famous scene in the film. But it took months of convincing to put the word “damn” in the scene’s famous line.

British actress Vivien Leigh and American actor Clark Gable on the set of Gone with the Wind, based on the novel by Margaret Mitchell and directed by Victor Fleming. (Photo by Metro-Goldwin-Mayer Pictures/Sunset Boulevard/Corbis via Getty Images)

The censors finally agreed to allow the word to enter the scene. The producer was persistent to show that the film would be a joke if the line was changed to “My dear, I don’t care.” He also argued that the dictionary definition of the word wasn’t unwholesome, only recording it as “a vulgarism.”

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