Olympic-Class Ship Line
In 1902, White Star Line was owned by the International Mercantile Marine Co. (IMM), a holding company bankrolled by the famed financier J.P. Morgan. White Star chairman, J. Bruce Ismay, started to work on what would eventually become known as the Olympic-class ships, with Morgan’s permission.
If these ships couldn’t match the Lusitania’s speed, they would at least outclass Cunard ships, as they were larger and more luxurious. Three ships were commissioned: the Olympic, the Titanic, and the Britannic. These were going to be the new lavish ships that everyone would dream of sailing. Unfortunately, not everything went exactly according to plan.