The Story of Guinness: How the Irish Beer Became the Source of World Records

13 and a Half 90-Hour Weeks

Beaver called on the help of Norris and Ross McWhirter, journalists and brothers, to collect records and publish them into a book in the summer of 1955. The brothers agreed to compile a list of all kinds of interesting facts and figures.

Source: historydaily.org

The team spent 13 and a half 90-hour weeks on the project. The new publishing company, Guinness Superlatives, was incorporated and opened a pot on the top floor of 107 Ludgate House on Fleet Street, which used to be an old gymnasium.

They may not have realized what their company would end up becoming!