The First Coca-Cola Ad Campaign Was Not What You Would Expect

The Rise of the Modern Coke

The years that followed saw the transformation of Coca-Cola’s marketing presence, with logos, slogans, and campaigns all keeping up with the times.

(Photo by Sam Greenwood/Getty Images)

From Pemberton’s simple black-and-white text in a newspaper, the advertisements evolved into something that reflected what was new in the world.

In the 1900’s, ads included colored paintings in Victorian style depicting people drinking Coke while enjoying their day.