The First Coca-Cola Ad Campaign Was Not What You Would Expect

The Soda Fountain Era

Unlike today, the first people who ever drank Coca-Cola did so at a soda fountain. In Pemberton’s ad, he specified that Coke would be available in Atlanta’s soda fountains. The first sales made were at Jacob’s Pharmacy — and during the first year, averaged nine drinks a day.

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Pemberton claimed that Coke cured addiction, headaches, impotence, and indigestion.