A Simple Plan
The day of the event was a Saturday, which only meant it would be available to more people to see the publicity stunt. The plan was actually simple: United Way thought of something that could captivate the whole town and at the same time would be a means to collect money for a good cause.
Source: Vintage Everyday
They had gotten the amusing idea of from Disneyland, which released over 1.4 million balloons in Anaheim, California for its 30th anniversary. But intentions are one thing.
Within a few hours of the balloons being released, the horror show began…