Sinatra Selling the Dream
The number one priority of every Vegas casino was and always will be to keep you on the gambling floor as long as possible. One of the ways they could do this was to plant some of the world’s biggest stars right in the middle of it and show them spending and basking in fame.
Source: pinterest.com
The idea was that if you saw Frank Sinatra right there with you surrounded by girls, and having a great time, you could be him too, all you needed was money, and that you could make just by playing the slots until you win.