Luxury and Flair
John finally finished his studies and eventually earned a Master’s in automotive engineering and later an MBA from the Ross School of Business at the University of Michigan. After taking a few jobs that didn’t quite interest him, John officially started his automotive career in 1952 when he took a job at the Packard Motor Car Company.
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Unlike other car companies that were making affordable cars for the middle class, Packard still focused on producing luxury vehicles that people could no longer afford after the war. While this hurt the company financially, it helped develop John’s attention to detail and flair. It didn’t take long for John to start making waves not just in the company, but in the industry as well.