Lindsay Lohan’s Lawsuit Over a Super Bowl Ad
Lindsay Lohan was positive that it was her whom E-Trade was mocking in their 2010 Super Bowl advertisement that featured Lindsay, a “talking” baby who admitted to being a “milkaholic.” Lohan’s lawyers said that the idea of a baby with her name and being an “-aholic” indicated her struggles with alcohol and substance abuse, and it should count as defamation.
Source: Youtube / Photo by Tinseltown, Shutterstock.com
The then 24-year-old celebrity insisted on how the commercial was using her “likeness, name, characterization and personality” without her consent, which violated her rights. She demanded that E-Trade stop showing the ad. In September 2010, she dropped the case for a $100 million settlement with the company. People later wondered if her uproar was an admission of guilt or an effort to cover up the embarrassment.