Modern Electioneering
George Gallup, American public-opinion statistician who created the Gallup Poll. Source: Getty Images
If you have come of age to vote and tune into the TV during election season, one of the most common phrases you may hear is something called the “Gallup Poll,” but what exactly is a Gallup poll? Invented by George Horace Gallup, the Gallup poll is a successful technique for surveying, sampling, and measuring public opinion by looking at varying statistics. Gallup polls are accurate equations that help us understand the scope of possible election results, and help tame our anxiety before the true results come out.