Coca-Cola Started as a Morphine Substitute
The veteran formed the Pemberton Wilson, Taylor, and Company firm in 1869, and one year later, he moved to Atlanta. He solidified his reputation and sophisticated state-of-the-art lab, as a trustee of Atlanta Medical College (which is known as Emory University Medical School today).
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Originally, Pemberton was trying to create a morphine substitute. The beverage he created was called Pemberton’s French Wine Coca and was available in stores by 1885. The drink contained coca leaves that were imported from South America, giving it a unique twist. It was sold as a nerve tonic, headache remedy, mental aid – and a morphine addiction cure. The beverage appeared to help a large variety of ailments and sold pretty well.