First Olympic Sponsor
As we know, Coca-Cola took advertising very seriously and would miss an opportunity. The company was the first Olympic sponsor ever. The sponsorship began back in 1928, at the Summer Games taking place in Amsterdam. They definitely did something right because their advertising tactics made them one of the most famous companies out there.
Photo by Julian Makey / Shutterstock
Over 94% of people recognize Coca-Cola, and it’s the second most understood term in the world. The only term beating it is “Okay.” Even more impressive, the red and white logo is supposedly recognized by at least 90 percent of the human population. I guess spending so much money on marketing ads and commercials paid off.