Having Your Rival’s Back
Back in 2006, Pepsi did the right thing when it came to Coca-Cola- their biggest competitor. Two Coca-Cola employees attempted to trade Pepsi Coke secrets and classified information about a product still in development for several payoffs ranging from $5000 to $75,000. The exchange could have given Pepsi a huge advantage over the market.
Source: Twitter
The Coca-Cola employees handed over some confidential documents and a liquid sample to a Pepsi executive… or so they thought. It was actually an FBI agent working undercover after Pepsi alerted Coca-Cola and the FBI. A spokesman for Pepsi later told CNN that the competition “must be fair and legal,” which is comforting to hear. Each of the fraudulent employees was sentenced to jail time.