Clear Coke for the Russians
During World War II, Coca-Cola’s global expansion accelerated. Bottling plants were established to handle the demands of supplying the product to men overseas. It didn’t take long for the distribution to capture the attention of foreign consumers. George Zhuhav, a Russian general who had resisted Nazi forces, was introduced to Coke by General Dwight Eisenhower.
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Zhukov loved the drink but was concerned that Stalinist-era Russia would have a problem with him drinking a distinctly American and capitalist beverage. He asked Coke if they would produce the drink for him in a plain bottle, and in the color of Vodka. The company agreed, and the Classic version didn’t make it to Russia until 1985.