Cocoa Bean Solution
Coca-Cola was aware that costumers couldn’t distinguish their product. To alleviate the problem, the company asked its bottling partners to design a bottle that is recognizable by touch. That way, if someone puts their hand into a cooler, they can feel which bottle is really a Cola-Cola brand. In 1916, a bottling company in Indiana designed a chunky glass bottle shaped like a cocoa bean.
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The only problem was that they had no idea that Coca-Cola didn’t contain any actual cocoa. I mean, cocoa contained some traces of cocaine, but the company removed all traces of the drug in 1900. The bottle ended up becoming iconic, and Chandler left the company on a high note later that year. His next endeavor was Mayor of Atlanta.