Brothers Divided: The Astonishing Origin Story of Puma and Adidas

The Beginnings of Something Big

Like any business, Adi’s shoe business started small. He was operating in a little former laundry shed, and he didn’t have a lot of money to start off, so offered his services in shoe repair around town to raise funds and to start spreading the word about his up and coming shoe business.

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Photo by Karl Schnoerrer/picture alliance via Getty Images

Due to the economic fallout from the war and the chaos in Germany at the time, he couldn’t even get a loan or any materials to start making shoes, so he started scavenging for things out in the local area.

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