Brothers Divided: The Astonishing Origin Story of Puma and Adidas

The First World War

In 1914, all of the Dassler boys except Adi were conscripted and sent off to fight for the German Army, leaving Adi at home as he was too young to be in the military at the time. It was around this time that he officially decided against becoming a baker.

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Instead, he took an interest in the shoe business his father had chosen as a career and asked his dad to teach him a few things. He learned a lot about stitching and cobbling techniques during this time until he was also conscripted for the final days of the war in 1918.

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