Brothers Divided: The Astonishing Origin Story of Puma and Adidas

The Boys Start Working from an Early Age

Back in those days, it wasn’t uncommon for young children to be given little jobs to do to bring some money into the family, and that’s exactly what happened with Rudolf and Adi. Their mother, Paulina, decided to set up a laundry service and needed her boys to help out.

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Adolf ‘Adi’ Dassler. Photo by ullstein bild/ullstein bild via Getty Images

Paulina would wash the clothes and other items in the back of the family home and then load it up for the boys to go out and deliver around town. The youngsters became known as “laundry boys.” Their brother Fritz also helped out with deliveries, while their sister Marie aided in the washing.

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