Battling to Be the Best
Once the two brands had been set-up, Adi and Rudolf entered a full-fledged battle to be the best brand in the business. They both started seeing very swift success, with Puma developing its iconic soccer boots which were actually used by the West Germany football team.
The West Germany team line up in their Adidas tracksuit top’s before a match in the 1976 European Championships at the Olympic Stadium in Munich, Germany, pictured include Franz Beckenbauer (3rd left) goalkeeper Sepp Maier (4th left) and Berti Vogts (2nd r). (Photo by Tony Duffy/Allsport/Getty Images)
Unfortunately for Rudolf, the team later switched allegiances to Adidas and started wearing shoes designed by Adi instead. The feud and competition between the two brothers was continuing, but on a much larger scale than ever before, and both of them were desperate to outdo the other.