7. Advertising Isn’t Always the Way
Elon Musk doesn’t particularly rely on advertising to get his products sold. He doesn’t pour all his money into it.
Instead, he asks himself: “Will this activity results in a better product or service? If not, I stop those efforts.” But, at the end of the day, he has such a good name that people automatically know that if it is a product connected to him, it is good.
Next: Why complaining doesn’t work